Posted by: audreybenenati | February 10, 2010

ClearWay Minnesota(SM) Shines a Spotlight on a Reinvented Tobacco Industry


New campaign exposes ways tobacco companies have evolved for the 21st Century

MINNEAPOLIS, Feb. 10 /PRNewswire/ — How does an industry that sells deadly, addictive products remain one of the leading consumer product industries in the world? The answer includes new products, savvy marketing and expensive public image campaigns. ClearWay Minnesota today released Unfiltered: A Revealing Look at Today’s Tobacco Industry, a campaign that shines a light on how the tobacco industry has continued to evolve and thrive, despite billion dollar settlements designed to change the way the industry did business in the last decade.

"The tobacco industry hasn’t gone away," said David Willoughby, Chief Executive Officer of ClearWay Minnesota. "Don’t be fooled – just because you may not see cigarette ads any more, it doesn’t mean this industry isn’t hard at work to lure new customers and keep those who are already hooked. It’s more important than ever to highlight this continuing problem and the tobacco industry as its root cause."

The tobacco industry spends $12.8 billion annually to market its products nationwide, with nearly $200 million spent in Minnesota alone. And the consequences are devastating – 634,000 Minnesotans still smoke, and the state loses 5,500 lives and $2 billion in health care costs annually because of tobacco.

Read the rest at http://www.prnewswire.com/news-releases/clearway-minnesotasm-shines-a-spotlight-on-a-reinvented-tobacco-industry-83990352.html

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