Posted by: audreybenenati | February 18, 2010

Facebook users asked to dob in tobacco firms

Researchers have launched a Facebook site calling for people to dob in tobacco companies advertising their products online.

The site called Monitoring Tobacco Advertising, Promotion and Sponsorship 2.0 is a forum for people to report online cigarette advertising and is part of a University of Sydney research project.

Site founder Becky Freeman says tobacco companies are exploiting social media sites.

"The beauty of Facebook is the anonymity and the reach as well … you can reach thousands and thousands of people for a very low cost," she said.

"If I were in the tobacco industry that’s exactly where I’d want to advertise."

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