Posted by: audreybenenati | February 19, 2010

Coded to Obey Law, Lights Become Marlboro Gold


By DUFF WILSON

Published: February 18, 2010

When it comes to new rules for marketing so-called light cigarettes, tobacco companies plan to honor the letter of the law — but to shade the truth, critics say.

The “light” and filter Pall Malls will be repackaged but recognizable.

Come June, under the new federal tobacco law, cigarette companies will no longer be allowed to use words like “light” or “mild” on packages to imply that some cigarettes are safer than others.

But in a move that critics say simply skirts the new rules, tobacco companies plan to use packaging to make those same distinctions: light colors for light cigarettes.

Read the rest at http://www.nytimes.com/2010/02/19/business/19smoke.html

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

%d bloggers like this: