Posted by: audreybenenati | March 1, 2010

Similar Advertising Strategies Used by Indoor Tanning and Tobacco Industries

ScienceDaily (Mar. 1, 2010) β€” While the proven negative health consequences of smoking and tanning are undeniable, tobacco and indoor tanning advertisers would like consumers to think otherwise. In fact, a new study comparing the tactics used in advertising tobacco and indoor tanning products found several similarities in how these two industries market unhealthy products.

In the report entitled, "Comparison of advertising strategies between the indoor tanning and tobacco industries," published online in the Journal of the American Academy of Dermatology, dermatologist David A. Jones, MD, PhD, FAAD, in private practice in Newton, Mass., presented results of an observational study which concluded that both industries employ advertising strategies to counteract health concerns of their products in order to positively influence the consumer’s perception of smoking and indoor tanning and drive industry demand.

"The indoor tanning industry reported domestic sales in excess of $2.7 billion in 2007 , and it relies heavily on advertising to sell the misleading idea of a ‘safe’ or ‘healthy’ tan to the public," said Dr. Jones.

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