Posted by: audreybenenati | March 23, 2010

FDA Announces New Rules to Curb Youth Smoking

Article date: 2010/03/19

By: Rebecca Viksnins Snowden

The Food and Drug Administration (FDA) has announced new rules making it harder for tobacco companies to target children and young teens. The new requirements, part of the 2009 Family Smoking Prevention and Tobacco Control Act signed by President Obama last June, restrict some types of sales and promotion of tobacco products to make them less accessible and attractive to kids.

“This ruling is a critical piece of a coordinated effort to save lives, lower costs, and reduce suffering from heart disease, cancer, and other tobacco-related illness,” said Health and Human Services (HHS) Secretary Kathleen Sebelius. “We’re addressing a larger public health effort to prevent our children from becoming the next generation of Americans to die early from tobacco-related disease. This is a great step toward a healthier America.”

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