Posted by: audreybenenati | March 26, 2010

US tobacco firms under more pressure at home

Written by Frankie Llaguno Thursday, 25 March 2010

Burden further fuels drive to tap developing country youth markets

The World Health Organization, in its latest report on what it calls the global tobacco epidemic, has accused cigarette manufacturers in rich countries of transferring the epidemic to developing countries.

This is mainly due to very tight tobacco marketing rules for minors at home and the perception that developing country governments with lucrative youth markets, like the Philippines, are easier to handle.

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