Posted by: audreybenenati | April 5, 2010

Zwinky(R).com Teams Up With the truth(R) Campaign to Battle Teenage Smoking


Copyright 2010 PR Newswire. All Rights Reserved
2010-04-02

Leading virtual world will feature the exclusive "truth(R) Arcade" that
exposes the hazards of tobacco
WHITE PLAINS, N.Y., April 2 /PRNewswire/ -- Zwinky®.com, one of the largest
virtual communities on the Web and operating business of IAC (Nasdaq: IACI),
today announced a new strategic relationship with the truth®, the largest
national youth smoking prevention campaign, designed to keep teens ages 12-17
from taking their first puff. The collaboration will feature three
truth®-branded arcade games placed in Zwinky's virtual world, Zwinktopia. The
games, designed to engage and entertain teens, each highlight startling facts
about the health consequences of tobacco use and addiction.
Read the rest at http://www.itnewsonline.com/showprnstory.php?storyid=96028 
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