Posted by: audreybenenati | June 3, 2010

Tobacco Company Undermines Global Treaty on Facebook

British American Tobacco employees continue to promote cigarettes on Facebook despite near universal adoption of tobacco advertising bans, a study shows.

Employees of the transnational tobacco company British American Tobacco (BAT) are exploiting the social networking site Facebook to promote BAT and its Dunhill and Lucky Strike cigarette brands, according to an Australian study in the June 2010 issue of the journal Tobacco Control.

The authors of the study urge the development of guidelines for the World Health Organization’s (WHO) global tobacco treaty specifically for the monitoring and enforcement of online tobacco advertising. The WHO Framework Convention on Tobacco Control (FCTC) bans all forms of tobacco advertising, promotion and sponsorship.

“The results of our research could be used to test the comprehensiveness of the ban [on tobacco advertising] by requesting that governments mandate the removal of this promotional material from Facebook,” study researchers say…Tobacco Company Undermines Global Treaty on Facebook.



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