Posted by: audreybenenati | June 7, 2010

World No Tobacco Day — May 31, 2010


Morbidity and Mortality Weekly Report (MMWR)

World No Tobacco Day — May 31, 2010

May 28, 2010 / 59(20);613

Tobacco use is the leading cause of preventable death worldwide and is estimated to kill 5 million persons each year. According to the World Health Organization (WHO), if current trends continue, by 2030 tobacco use could cause 8 million deaths annually (1).

WHO created World No Tobacco Day in 1987 to draw global attention to tobacco use and the preventable death and disease it causes. The theme for this year’s World No Tobacco Day, which will be held on May 31, is “gender and tobacco, with an emphasis on marketing to women.”

Although women account for only about 20% of the world’s 1 billion smokers, female smoking rates are on the rise (2), and tobacco advertising increasingly targets girls and women (3). World No Tobacco Day this year emphasizes the importance of controlling tobacco use among women and understanding the differences between males and females in tobacco use, awareness of tobacco advertising and marketing, and the health effects of tobacco use. Additional information regarding World No Tobacco Day is available on the Internet (2)… World No Tobacco Day — May 31, 2010.

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