Posted by: audreybenenati | June 9, 2010

Graphic Images Are Effective in Driving Down Tobacco Use — WASHINGTON, June 8 /PRNewswire-USNewswire/ —

Legacy strongly supports New York City’s Fight to Preserve its Point of Sale Signage Requirement

Statement by Cheryl Healton, DrPH President and CEO of Legacy in Support of the Significant Step in Tobacco Prevention and Cessation

WASHINGTON, June 8 /PRNewswire-USNewswire/ — Straight from the longstanding tobacco industry playbook which calls for trying to litigate effective public education programs out of existence, three major tobacco companies – Philip Morris, RJ Reynolds and Lorillard – filed suit last week to block the New York City Board of Health’s requirement that retail outlets post hard-hitting anti-tobacco posters where tobacco products are sold. The New York City program, based on successful campaigns in Canada, Australia and other nations, has the real potential to reduce tobacco consumption and save lives. Research indicates that graphic anti-tobacco messages lower intentions to smoke among youth, and promote intentions to quit among adults. With this requirement, New York City has once again shown itself as a major and innovative public health leader in the United States.

Following overwhelming verdicts of fraud and racketeering in 2006, which were upheld on appeal just last year, Big Tobacco has been trying to rehabilitate its image…Graphic Images Are Effective in Driving Down Tobacco Use — WASHINGTON, June 8 /PRNewswire-USNewswire/ —.



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