Posted by: audreybenenati | June 9, 2010

The Associated Press: Cigarette packs get colorful for ‘light’ label ban


AP – 5 days ago

RICHMOND, Va. — Goodbye, Marlboro Lights. Hello, Marlboro Gold Pack.”Light” cigarettes are going up in smoke by the end of June, but their names and packaging are getting a colorful makeover.

The U.S. Food and Drug Administration says cigarette packs no longer can feature names such as “light,” “mild,” “medium” or “low,” which many smokers wrongly think are less harmful than “full-flavor” cigarettes.

Cigarette makers are replacing those words with colors such as gold, silver, blue and orange on brands that make up more than half of the smokes sold across the country.

Anti-tobacco advocates say the colors are just as bad as the words, but tobacco companies argue they have a right to let smokers know which products are which…The Associated Press: Cigarette packs get colorful for ‘light’ label ban.



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