Posted by: audreybenenati | June 10, 2010

New England Journal of Medicine — Tobacco Product Regulation — A Public Health Approach


…In the long term, the most effective way to reduce the harm from tobacco products is to prevent people from becoming addicted, and many of the FDA’s first efforts at implementing the Tobacco Control Act involved restricting the marketing and illegal sales of tobacco products to young people and implementing a ban on fruit- and candy-flavored cigarettes.

On June 22, 2010, a range of provisions required by the Tobacco Control Act related to marketing and promotion take effect, including a newly set federal minimum age of 18 years for purchases of cigarettes and smokeless tobacco, a new minimum pack size of 20 cigarettes, a ban on the distribution of free samples of cigarettes and other tobacco products, restriction of the distribution of free samples of smokeless tobacco to facilities that minors may not enter, and a prohibition against the brand-name sponsorship of sporting events and concerts by tobacco companies. The FDA is establishing a national enforcement effort to deter tobacco purchases by underage consumers. To reduce the appeal of these products to children and young people, the FDA is considering options consistent with the First Amendment that would expand restrictions on outdoor advertising of cigarettes and smokeless tobacco….NEJM — Tobacco Product Regulation — A Public Health Approach.

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