Posted by: prevention2 | September 7, 2010

Influence of Tobacco Powerwalls on Children

Point-of-purchase displays are advertising and should be recognized as advertising. Moreover, point-of-purchase tobacco displays, or tobacco “power walls,” arguably are and may have been for many years the most important advertising medium available to the tobacco industry. Given that Canadian governments have expressed a commitment to stop tobacco advertising directed at children, the failure until recently of governments to prevent tobacco point-of-purchase advertising has left children vulnerable to this powerful marketing medium. Given the restrictions on tobacco advertising and distribution, and the elimination of sponsorship, the resources previously invested in other forms of tobacco advertising and promotion have been refocused on point-of-purchase.


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